Over the past few months, something big has been quietly taking shape behind the scenes at Take Two. A new website. A new visual language. A clearer sense of who we are – and who we’re becoming.
And last week, we launched our new brand into the world. Now, the dust is beginning to settle.
Take Two has grown. What began as a small, thoughtful idea has expanded into a global community of artists, students, tutors, and collaborators. Our courses have deepened, our conversations have widened, and our values – care, inclusivity, slowness, and quality – have only become more important.
Fibre arts are alive, rigorous, expansive, and deeply contemporary. But to make space for what’s next, we realised we needed to simplify. To create a clearer framework that could hold new voices, new forms, and new ideas – without losing the lineage that brought us here.
Less is more.
The new brand is simpler, with a quieter confidence. Sometimes I think of this as swagger. It reflects how we think about learning – thoughtful, structured, and generous.
At the heart of the rebrand is our new typeface, Collier – a flared sans serif that captures a sense of both old and new. Take Two is, at its core, a tech-based business, and we needed a typographic system that felt contemporary and assured. But the handmade sits at the centre of everything we do in fibre and the visual arts. Collier holds that tension beautifully – anchored, without being nostalgic, and modern, without being cold. Much like fibre practice itself.
During filming, our tutors sometimes make a clapperboard motion with their hands – a practical gesture that’s become familiar on set. That tiny moment sparked the idea for our new graphic device. It references a recognisable object from a film shoot, while also nodding directly to the phrase Take Two. We abstracted the form just enough to introduce geometry and flexibility. The graphic is now a badge across the business – animated at the end of our course videos, stamped on every email, and woven through our visual system.
And then there’s colour.
As with most art-making, some decisions are intellectual, and some are instinctive. Our new palette began with a spontaneous moment – encountering a painting by André Masson in Spain that felt like all the right colours. This flicker of inspiration helped shape the palette you see now. The end result designed to feel grounded and expressive – emotional, without being decorative.
Top: La famille en métamorphose (Décoration murale) by André Masson, 1929. Middle and bottom: the colour palette for Take Two, and a detail of the painting.
The human touch in the visual identity was further enhanced with some custom icons by talented Australian illustrator Carla McCrae. Here's a small selection of the suite that the team are able to use across content and courses.
This rebrand may look like a single, visible moment, but it was built through months of quiet, careful work – much of it unseen. Small decisions. Steady focus. A lot of care.
Everyone at Take Two had a hand in shaping this – the noisy work and the quiet work alike. Our new website was indeed completely recrafted. I won’t go into the details here, but that in itself was an epically huge job!
Meanwhile, for the team, real life has of course continued in the background. What I’m most grateful for is being part of a team that cares so deeply – about the work, about each other, and about our community.
This team shows up every day. Thank you.
We already had a strong foundation, but the new brand feels like a 'renovated home' for what’s ahead – new courses, deeper learning experiences, expanded community spaces, and more ways to connect across disciplines and geographies.
We haven’t let go of anything. Fibre arts is not a thing of the past. It’s evolving – and so are we.
We remain committed to world-class art education, diverse voices and global perspectives, valuing process as much as outcome, and making space for curiosity, doubt, play, and depth.
Thank you for being here, and for your patience as we’ve worked through a big season of change.
Welcome to the next chapter of Take Two.
p.s. if you’d like to hear Ang’s perspective about the rebrand, we recorded a beautiful Friday Feature Artist interview with her...